All work
Power BI · SQL
Executive Summary
A high-level KPI overview tailored for upper management, summarizing business health using revenue, cost, conversion rate, and active customers. Users may explore performance obligations as needed. Prepared and cleaned in SQL, then presented in Power BI.
- Customer profitability
- Obligation drilldown
- Management-ready view
What it demonstrates
- One KPI surface
- Revenue, cost, conversion rate, and active customers framed for management reading rather than analyst exploration.
- Performance obligation drilldown
- Users can move from the KPI summary into obligations at the point a number needs explaining.
- Thin report layer
- Data is cleaned and shaped in SQL upstream, so the report does presentation rather than transformation.
Live
The dashboard
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