All work
Power BI · SQL
Customer Churn & Retention Analysis
Active customers, CLTV, churn rate, and average satisfaction rating, with churn broken down by service type and customer reason. This dataset was prepared using SQL and visualized in Power BI.
- CLTV
- Churn drivers
- Segment slicing
What it demonstrates
- Retention headline measures
- Active customers, customer lifetime value, churn rate, and average satisfaction rating on a single surface.
- Churn attribution
- Churn is broken out both by service type and by the reason the customer actually gave, so the two explanations can be compared.
- Segment slicing
- Every measure re-cuts by customer segment without leaving the report.
Live
The dashboard
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